Call For Entries: Forrester 2025 B2B Summit North America Awards

Matthew Selheimer, VP, Research Director

2024 has been a challenging year for B2B marketing, sales, and product leaders, and driving transformation against the backdrop of changing buyer behaviors, waning trust, constrained budgets, and breakneck technological innovation is not easy. It’s time to celebrate transformational success and the progress that your organization has made to ignite action and escape inertia.

Have you improved your organization’s understanding of buyers, customers, and markets to drive tangible results? Have you adapted to address self-service behaviors, AI’s influence on buying and selling, and the generational shift in business buyers to differentiate your business? Have you evolved to meet the rise of complex buying groups to drive growth? If so, we’d like to hear from you.

We are seeking nominations for the prestigious B2B Return On Integration Honors and Programs Of The Year Awards, which we’ll present at B2B Summit North America 2025 in early spring. Now is your chance to showcase your company’s achievements and elevate your presence amid your industry peers. Submissions are due by December 16 (and can be made here). The deadline will be here before you know it, so don’t delay.

Here’s more about the two awards categories:

The 2025 B2B Return On Integration Honors will showcase organizations that have:

Focused on aligning product, marketing, sales, and customer engagement goals.
Demonstrated integration of product, marketing, sales, and customer engagement functions (must include two or more functions).
Measured outcome-based metrics to tell the story of success.
We will recognize Return On Integration Honors winners on the Summit mainstage, where C-level execs will have the opportunity to engage in a conversation about this recognition.

The 2025 Programs Of The Year Awards recognize organizations that have:

Delivered outstanding achievements in a particular area of product, marketing, sales, or customer engagement.
Leveraged innovative frameworks and best practices to improve functional performance.
Winners for Programs Of The Year Awards will be selected based on role (e.g., marketing executive, sales leader, demand and account-based marketing leader, portfolio marketing and/or product management leader, revenue operations leader, partner ecosystem marketing leader, customer engagement leader, and content strategy and/or operations leader). We will dedicate sessions within our program to showcase your story within this functional area.

What Makes A Winning Submission?
Your submission should tell a powerful story of escaping inertia and igniting action to improve company performance. Avoid general statements and focus instead on specific actions and measurable outcomes that demonstrate the depth of your transformation and its impact on your business. For example, avoid stating things such as “The sales, marketing, and product departments now collaborate better” and instead detail the exact actions taken, such as “Executives and key stakeholders aligned on these specific strategic priorities; we synchronized cross-functional plans in the following ways for maximum efficiency; and we implemented an adaptive planning process to ensure continued alignment as market conditions evolve.”

Submit your nominations for the Return On Integration Honors or Programs Of The Year Awards by Monday, December 16. We look forward to showcasing the winners on stage at B2B Summit North America!

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